Live U.S. search intelligence
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Active trends · Updated Sep 27, 6:03 AM ET
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Callaway golf ad searches rose after Good Good and Callaway apologized for a controversial driver advertisement that drew criticism online.
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Kwanza Jones became a rising search after the Padres introduced new owners and outlined ambitions to keep the franchise competitive.
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Joseph Olmo leaves NBC Washington became a search trend after the anchor announced his departure and hinted at another dream beyond the station.
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Southwest flight attendant Hawaii searches climbed after local and national outlets reported a flight attendant’s death during a Waikiki layover.
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Mike Lindell withheld recount payment searches rose after Minnesota outlets reported a dispute over recount funding and terms in the GOP primary.
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Vitruvias Therapeutics recall searches increased after outlets reported a nationwide thyroid tablet recall tied to possible superpotency and hyperthyroidism concerns.
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NFL Disney collab searches rose after Disney and ESPN revealed all 32 character-team pairings and the apparel collection became available to fans.
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Lake Ontario became a U.S. search trend after multiple outlets reported Trump’s comments about renaming the Great Lake amid tensions with Canada.
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Swiss Flight LX9 emergency diversion searches rose after SWISS and aviation outlets reported the Boeing 777 diversion over the Atlantic.
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Shelley Fabares became a major search trend after entertainment and national outlets reported the death of the singer and television actor at 82.
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Sean Grayson searches surged after multiple outlets reported the death of the former Sangamon County deputy convicted in Sonya Massey's killing.
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Ashton Jeanty became a breakout search after Raiders practice reports described an apparent injury and follow-up reporting pointed to ankle concerns.
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Hawk Fire searches rose sharply after reports said a fast-moving wildfire near Reno forced thousands to evacuate amid dangerous conditions.
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Haaland haircut became a rising search after Erling Haaland revealed a fresh buzzcut, drawing sports and entertainment coverage before the season.
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Country music manager Dale Morris passes became a rising search after music outlets reported the death of the longtime Nashville executive at 89.
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Deshaun Watson searches climbed after NFL and Cleveland outlets reported the Browns' Week 1 starting quarterback decision.